banner

10 Reasons your Company Needs Content Marketing

banner
4 min read

10 Reasons your Company Needs Content Marketing

Content marketing is a marketing strategy that revolves around the creation, publication, and distribution of content to a target audience in order to bring new traffic (and therefore new customers) to your business. Below are the reasons why your Company Needs Content Marketing;

Build Trust with Your Visitors

The more content you create and share with your target audience, the clearer it becomes that you are an authority in your field. People trust experts and hire them to help solve problems.

Build Brand Awareness

Let’s be honest, most people don’t know about your business and it’s time to change that. If done correctly, you can use content marketing to significantly increase traffic to your site so you can get consistent, quality traffic and inbound links to your site, and expose them to a brand they never knew existed. You’ll be able to generate more awareness and leads for your business through your content and use it to demonstrate your skill and expertise again and again.

Great for Organic Search (SEO)

When you open your browser and type a keyword or phrase into Google, the search engine is working hard to bring you the most relevant information regarding your search query. When you are creating expert content for the sake of sharing useful and valuable information to your ideal target buyers rather than spammy sales (“look at me!”) copy, Google recognizes that your content is useful and provides the answer to people searching, therefore it will rank higher in the search results.

Generates Leads for Your Business

We like to say “you can’t beat trust and awareness” and generating leads for your business is the reason any of us do any marketing at all. We need new leads to come to us and eventually buy what we are selling. Content marketing enables strangers to find you through your useful and informative content. Most of the time this is before they are even ready to make a decision to buy. Meaning, your competition isn’t even in the picture. Use additional premium content on your site (like ebooks) to draw them in even further. We need leads in order to sell, and content marketing is the way to reach them.

Attract Ideal Buyers

All that talk about leads is great, but an abundance of unqualified leads will get you nowhere. You need to attract ideal buyers or you’ll be wasting your sales team’s time. The beauty of content marketing is that while you’ll be distributing proof of your expertise to the world, only people who are really interested in what you have to say are the ones viewing it.

Only people who are interested in your field of expertise are going to conduct a search that results in them reading your blog. Of these readers, only those who are genuinely intrigued by your brand are going to click through to your landing page. Of the readers who make it to your landing page, only those who were truly captivated by your content are going to fill out a form with their personal information in order to get their hands on more of it (think ebook, case study, checklist, video). You’ll have filtered out the lousy leads and your sales team will only be selling to those of the highest quality, meaning less time, energy, and money wasted.

Convert More Website Visitors into Leads with Lead Nurturing (Buyer’s Journey)

Don’t waste your content marketing effort by not leveraging it; instead, generate leads throughout the buyer’s journey. The buyer’s journey consists of 3 main stages: awareness, consideration, and decision. In the following descriptions, you’ll play the role of a tax law firm in an example of nurturing a new lead, “Mike,” through the buyer’s journey. Pay attention to how the content provided through each stage helps keep him traveling down the sales funnel.

Your Visitors Will Share Your Content on Social Networks

You’re an expert in your field and that means you know things that most others don’t. If your content solves a common problem in a unique way or distributes a piece of important information, it’s likely that other businesses will share content that helps make them look good as a thought leader/expert. Social media is quickly catching up with search engines as the best way for content to reach consumers.

Of course, you should aim to create useful content that people want to read, but if you can create content that people share you’ll be way ahead of the game. The more people exposed to your content the better, and as we now live in the “digital, mobile, and viral” age, an especially exciting post may pick up enough momentum to put it in front of more people than you had ever imagined.

Gives People a Reason to Come Back to Your Website

When you provide people with helpful and informative content you’re beginning to build a relationship. You become a trusted resource and people return to sites that they know and trust.

Build Brand Authority (industry expert)

By now this one should be obvious. You’re content showcases your ability to do what you do better than the rest. Your target audience is getting answers to your questions from you; they just need to know that you’ll provide them with the best way to solve their particular problem. It’s ok to show them over and over, you’ll just be reinforcing your role as the industry expert with each blog post, video, ebook, etc. Even those who never end up buying from you will regard you as the authority in your field based on your content.

Build Backlinks

Create expert content and other websites will want to link to yours in order to share what you have to say. Depending on the linking site, your audience may multiply by 2, 5, or even 100 times. The real benefit is that this backlinking is one of the criteria the search engines use to rank your site. If authority sites are linking to yours and more people are visiting your site through those links, your page authority increases.

In Conclusion

The list of reasons to do content marketing for your business goes on and on. To be frank, our real number 1 reason should have read something like “because it works, and in this day and age, it is one of the best ways to build awareness of your business and drive inbound leads. Talk to us Today for a Content Marketing Strategy

Leave a Reply

Comment
Full Name
Work email
Website
Company Name

11 + twelve =