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How Content Marketing is Key to your Business

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4 min read

How Content Marketing is Key to your Business

First and foremost Content Marketing is Marketing, so creating content for the experienced customer and user experience will be a part of that connection in fifteen years, and that will still be content marketing. It’s just the experience version of it. In addition, creating content for the platform (and not only for the brand) will also be critical in the future.

The other thing to understand is this: the practice of using valuable, relevant content instead of ads has been one of the key changes in marketing over the last ten years. And it has helped usher in the new age of marketing. Why? Because content connects you with your customers in better ways. It builds the relationship. Ads don’t do that. I don’t know about you, but an ad has never helped us feel closer to the companies we do business with.

The only thing we feel and think when we see an advertisement is, oh, this company wants us to buy something from them. And they’re interrupting what we are doing right now. Not interested. Need further convincing? Ask a Millennial the key here for my advertising friends is that we need to make ads better. And with the coming new technologies, we’ll be able to do that. So all is not lost! Again, it’s all about content and it always will be.

What is Content Marketing?

Content marketing is the strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action.

In short, instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

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